The battle for attention
Digital communication made us who we are today. And it will determine who we are tomorrow. Just like 100 years ago, we’re at the start of what some experts think will be the new ‘Roaring Twenties’ (source). After a period of shortages due to the COVID-19 pandemic, it’s now time for us to take back what we’ve missed for so long: going-out, shopping and meeting each other. And there's an imporant role for digital signage here.
Consumer spending is on the rise
Consumer spending is already on the rise and socially too, we are desperate to catch up on what we’ve missed (source). For businesses, this means there are lots of opportunities to seize and threats to prevent. Retailers are facing a trend whereby shopping is becoming more about the experience itself, while other industries like hospitality and healthcare are finding it increasingly difficult to find the right personnel to respond to rising demand for their services.
This is where digital signage comes into play: it organises our new world and shows us the way. More importantly, digital signage is always on, because our world is also on 24/7.
Being 'always on' requires the right, reliable, hardware that catches your attention. Our mission is therefore to make reliable digital signage hardware accessible to everyone. But what does the ‘right, reliable’ digital signage hardware mean? And how does our hardware draw attention of your target group? We’ll answer that question in this blog. Then you’ll understand how our hardware helps you make an impact on your target group.